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Apple Macintosh

The Apple Macintosh was first introduced in a 1983 television ad that cost $1.5 million. The commercial was directed by Ridley Scott, and depicted the IBM world being destroyed by a new machine called the "Macintosh"

The machine did not sell well at first though, more than two months after the introduction, only 50,000 units were sold. Apple's refusal to license the OS or the hardware to anyone else, the 128KByte of memory and a difficult to use floppy drive made that the machine was not an instant hit. The Macintosh did have the same GUI as it's pre- decessor the "Lisa", but it lacked multitasking and the 1MByte of RAM.

Steve Jobs compensated for this by making sure that software was being produced for the new machine. With the introduction of the LaswerWrite printer and Aldus PageMaker home desktop publishing was suddenly possible and this gave teh Macintosh a huge sales boost.

The Macintosh became teh first successful mass-produced all in one desktop computer with a Graphical User Interface, built in screen and floppy drive, and a mouse. The computer was not cheap compared to competitors like the Commodore 64, which was much more affordable.

The Macintosh was originally named Macintosh 128K, but later rebranded to just Macintosh. It had the following specifications:

  • 128KByte of RAM, expandable to 512KByte by soldering RAM chips on the motherboard
  • 64KByte ROM with the ocmplete QuickDraw picture language and interpreter
  • 9-inch 512x342 pixel monochrome built-in display
  • Motorola 68000 @6MHz
  • System Software 1.0 OS
  • Two non-standard RS-422 DE-9 Serial ports (printer & modem)
  • 19-pin D-sub external floppy drive connector
  • 3.5" 400KByte single sided floppy disk drive
  • Keyboard and mouse

By Apple CPU Motorola 68000 @7.8336MHz Memory 128K RAM Sound 8-bit Pulse-width modulation Sprites none Display 512x342 Mono Display Chip none Sound Chip TTL Logic for PWM CPU Class 68000 Developed by Apple
Related Systems
Apple Macintosh
Books & Publications
Books about the Apple Macintosh, the first mass-market personal computer with a graphical user interface.
Magazines & Serials
InCider Magazine for Apple Computers, later fused with A+
Peeker, a German language magazine for Apple Computer users.
World Wide Web Links