Apple Macintosh
The original Macintosh is the first successful mass-market all-in-one desktop personal computer to have featured a graphical user interface, built-in screen, and mouse. Apple sold the Macintosh alongside its popular Apple II, Apple IIGS, Apple III, and Apple Lisa families of computers until the other models were discontinued in the 1990s.
Early Macintosh models were relatively expensive, hindering competitiveness in a market dominated by the much cheaper Commodore 64 for consumers, as well as the IBM Personal Computer and its accompanying clone market for businesses, although they were less expensive than the Xerox Alto and other computers with graphical user interfaces that predated the Mac, except Atari ST. Macintosh systems were successful in education and desktop publishing, making Apple the second-largest PC manufacturer for the next decade. In the early 1990s, Apple introduced the Macintosh LC II and Color Classic which were price-competitive with Wintel machines at the time.
However, the introduction of Windows 3.1 and Intel's Pentium processor, which beat the Motorola 68040 used in then-current Macintoshes in most benchmarks, gradually took market share from Apple, and by the end of 1994 Apple was relegated to third place as Compaq became the top PC manufacturer. Even after the transition to the superior PowerPC-based Power Macintosh line in the mid-1990s, the falling prices of commodity PC components, poor inventory management with the Macintosh Performa, and the release of Windows 95 contributed to continued decline of the Macintosh user base.
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